It looks like a trail license of some sort was originally installed. Check your account in the license manager to see if there is a record of a permanent version of that license. I would suspect a trail one was applied here and the permanent one not bothered with after the other upgrades were applied.
If the license is not in your portal, I would open "admin service" ticket in the case manager and give them your license and chassis details. Hopefully there is a permanent license on file from that first upgrade process that can be found.
Steve Puluka BSEET - Juniper Ambassador IP Architect - DQE Communications Pittsburgh, PA (Metro Ethernet & ISP) http://puluka.com/home
It seems that the "mx5-to-mx10-upgrade" license is not a permanent one (means 30 day trial license), as you can see below that this one was not installed.
As Steve already suggested, please check if you have a permanent license for this. Please check with Juniper (License Portal or direct Juniper Admin case) if such a license is existing. You can check with your supplier as well if there is any.
If not, you have to buy this "mx5-to-mx10-upgrade" license to be a permanent one.